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Omar El-Takrori: Founder of The Video Dept. and Host of The Dept. Podcast
Updated October 28, 2026 · Follower counts and challenge dates checked on October 28, 2026
Quick answer
Omar El-Takrori, also written Omar Eltakrori, is a content coach for entrepreneurs, the founder of The Video Dept. in Las Vegas and the host of The Dept. podcast. He teaches business owners to grow a personal brand with video and turn their content into customers. His next Content to Cash Challenge runs November 9 to 13, 2026.
This profile covers who Omar El-Takrori is, what The Video Dept. does, what he teaches, his podcast and channels, his five-day Content to Cash Challenge and where to start with his content, with follower counts and dates checked on October 28, 2026.
Highlights
- Founder of The Video Dept., based in Las Vegas, Nevada
- Helped Think Media grow to close to 3 million subscribers, with more than 25 million views on the videos he created for the channel
- Content coach to dozens of high-profile entrepreneurs
- More than 185,000 subscribers on his YouTube channel, @OmarEltakrori
- Host of The Dept. podcast, with 137 episodes and guests such as Dan Martell, Sean Cannell and Daniel Priestley
- Next Content to Cash Challenge: five live days, November 9 to 13, 2026
| Omar El-Takrori at a glance | Details |
|---|---|
| Name | Omar El-Takrori (also written Omar Eltakrori) |
| Who he is | Content creator, entrepreneur and content coach for entrepreneurs |
| Company | The Video Dept. (founder), Las Vegas, Nevada |
| Podcast | The Dept. w/ Omar El-Takrori, episode 137 on October 23, 2026 |
| Teaches | Personal branding with video, content systems, turning content into customers and income, video production |
| Audience (checked October 28, 2026) | 185,000+ YouTube subscribers · 140,000+ Instagram followers · 6,500+ members in The Video Dept. community on Skool |
| Where to start | His YouTube channel and podcast, then the Content to Cash Challenge |
| Next challenge | Content to Cash Challenge, November 9 to 13, 2026, VIP ticket $197 |
Who is Omar El-Takrori?
Omar El-Takrori is a content creator, entrepreneur and coach who helps business owners grow with video. He is the founder of The Video Dept., the host and creator of The Dept. podcast and a content coach to dozens of high-profile entrepreneurs. You will find his name written two ways: Omar El-Takrori, with a hyphen, on his company's pages and his podcast, and Omar Eltakrori on his YouTube channel and Instagram handle. Both refer to the same person.
Omar also brings experience from one of the best-known channels about online video. He helped Think Media grow to close to 3 million subscribers, and the videos he created for the channel have accumulated more than 25 million views.
Today he teaches entrepreneurs how to build a personal brand with video, how to plan content that people respond to and how to connect that content to an offer. His podcast describes him as a content creator, entrepreneur, coach, consultant and pastor. His work runs on three tracks: free content on YouTube, Instagram and the podcast; a community; and live coaching through the Content to Cash Challenge.
What is The Video Dept.?
The Video Dept. is the company Omar El-Takrori founded, based in Las Vegas, Nevada, a few minutes west of the Strip. It is the home of his coaching for entrepreneurs: it presents the Content to Cash Challenge, runs The Video Dept. community and produces The Dept. podcast.
For entrepreneurs who want to work with Omar over a full year, The Video Dept. also runs the Content Mastery Inner Circle, a coaching program you apply to, built around using the right videos to transform a business.
The Video Dept. community on Skool brings together more than 6,500 members (checked October 28, 2026), a place to keep learning alongside other people who follow Omar.
The name is easy to mix up: a few unrelated businesses use similar "video department" names. When you see Omar El-Takrori or his Las Vegas base next to the name, it is his company.
What does Omar El-Takrori teach?
Omar El-Takrori teaches entrepreneurs to use content, and video above all, to grow a business. His videos, his podcast and his challenge come back to the same five subjects:
- Your message and your audience. Finding a core message and framing it so the right customers recognize themselves in it.
- A content system. A repeatable way to plan, create and publish across platforms, so content keeps going in a busy week.
- Personal branding with video. Growing your visibility and building a brand identity that stands out, with you at the center of it.
- Turning content into customers and income. Connecting what you publish to digital products, services and sponsorships, and teaching what you know at a premium.
- Production. How to film sharp, professional videos, the part of his work that goes back to his years behind the camera.
His YouTube titles show the practical angle: how to sell your knowledge, how to start teaching, how to charge a premium and content trends that last. Among his most watched videos is a conversation with Myron Golden on charging a premium, with more than 190,000 views (checked October 28, 2026). The five days of the Content to Cash Challenge follow the same order as this list.
What is The Dept. podcast?
The Dept. w/ Omar El-Takrori is Omar's podcast on content, personal branding and building a business around what you know. It reached episode 137 on October 23, 2026, and you can listen on RedCircle.
Many episodes are conversations with entrepreneurs, authors and creators about content, sales and growing a business. Guests in 2026 have included Dan Martell, Sean Cannell, Daniel Priestley, Graham Cochrane, Phil M. Jones, Myron Golden, Jessica Hurley, Macy McNeely and Marcus Y. Rosier, which gives you a wide range of voices next to Omar's own view on content.
The podcast is also the easiest way to hear Omar teach before you commit to anything: each episode is free, and the episode descriptions carry the invitation to his next Content to Cash Challenge. If you like to learn on a commute or a walk, start here.
People search for it as "The Dept. podcast" and "Omar El-Takrori podcast". Both point to the same show.
Where can I follow Omar El-Takrori online?
Omar El-Takrori publishes on several channels. Follower counts below were checked on October 28, 2026:
| Channel | Where to find it | Audience | Best for |
|---|---|---|---|
| YouTube | @OmarEltakrori | 185,000+ subscribers, more than 150 videos | Long videos on personal branding, content strategy and selling what you know |
| omareltakrori | 140,000+ followers | Short reels and invitations to his next challenge | |
| The Dept. podcast | RedCircle | 137 episodes | Interviews with entrepreneurs and creators on content and business |
| The Video Dept. community | Skool | 6,500+ members | Learning with other people who follow Omar |
| The Video Dept. | thevideodept.co | The company site, with the Inner Circle application | |
| Omar El-Takrori | Professional profile |
If you want a single place to start, subscribe on YouTube: it has the largest library of his teaching, and it is free.
What is the Content to Cash Challenge?
The Content to Cash Challenge is Omar El-Takrori's five-day live coaching event, presented by The Video Dept. The November edition runs Monday, November 9, to Friday, November 13, 2026, from 10:00 AM to 12:00 PM PST each day (1:00 PM to 3:00 PM EST). The sessions run live inside the Content to Cashflow community.
Each day covers one step: your message and audience, a personalized content system, personal branding growth, the Content-to-Cash Flow Framework for monetization, and the Crispy Content Checklist, a look at how Omar shoots every video. The VIP ticket costs $197 (checked October 28, 2026) and includes live access, 24-hour replays, the recordings for the duration of the challenge and a daily one-hour Q&A with Omar. VIP seats are limited.
The challenge has run several times since 2024, and it is the most direct way to be coached by Omar live. Our Content to Cash Challenge guide has the time in every US zone, the full agenda and a day-by-day preparation plan.
Where should I start with Omar El-Takrori's content?
Pick the row that matches what you want right now:
| Your goal | Start with | Why it fits |
|---|---|---|
| Get to know how Omar thinks | His YouTube channel, @OmarEltakrori | The largest free library of his teaching |
| Learn while you commute or work out | The Dept. podcast | Free interviews on content and business |
| Learn alongside other people | The Video Dept. community on Skool | 6,500+ members who follow his work |
| Be coached live, in five focused days | Content to Cash Challenge, November 9 to 13, 2026 | Message, system, brand, monetization and production, with a daily Q&A for VIPs |
| Work with Omar over a full year | The Content Mastery Inner Circle | Coaching by application through The Video Dept. |
A simple order works for most people: watch a few of his videos and an episode of the podcast, then join the Content to Cash Challenge for five days of live coaching.
How do you spell Omar El-Takrori's name?
His name is spelled Omar El-Takrori, with a hyphen, on the pages of The Video Dept., on the Content to Cash Challenge and in the title of his podcast, The Dept. w/ Omar El-Takrori. His YouTube channel and Instagram use Omar Eltakrori, written as one word, with the handles @OmarEltakrori and omareltakrori.
Both spellings refer to the same person, and searching either one brings up his channels. Omar Eltakrori is the spelling most people type into Google, while Omar El-Takrori is the form his company uses. "Omar El Takrori", with a space, is a third version you will see now and then.
If you are looking for his videos, search "Omar Eltakrori" on YouTube. If you are looking for his challenge or his company, "Omar El-Takrori" and "The Video Dept." will take you there.
Pros and cons of learning with Omar El-Takrori
| Pros | Cons |
|---|---|
| Video experience on a channel he helped grow to close to 3 million subscribers | His live coaching runs on set dates, so plan around the next edition |
| Plenty of free content to start with: YouTube, Instagram and a podcast with 137 episodes | There is a lot of free content, so pick one channel to start with |
| Teaches the whole path, from message to monetization to production | Content pays off with consistency, so set a weekly rhythm |
| A five-day live challenge with a daily Q&A for VIP ticket holders | VIP seats for the challenge are limited, so book early |
| An active community with more than 6,500 members | Everything is in English, with prices in US dollars |
Ideal for you if
- You run a business or sell what you know and want your content to bring in customers.
- You want to build a personal brand with video, with you at the center of it.
- You need a content system you can keep up week after week.
- You want to see how a professional plans and shoots video.
- You like to learn from free content first and then go deeper with live coaching.
If you prefer to compare ways to earn with AI before you build a content brand, see our free ebook below.
What is the best first step with Omar El-Takrori today?
Start with his YouTube channel or an episode of The Dept. podcast to hear how he teaches. When you want live coaching, the Content to Cash Challenge gives you five days with Omar, November 9 to 13, 2026, from 10:00 AM to 12:00 PM PST. The VIP ticket, at $197 (checked October 28, 2026), includes the recordings for the challenge week and a daily Q&A with Omar, and VIP seats are limited.
Frequently asked questions
Who is Omar El-Takrori?
Omar El-Takrori is a content creator, entrepreneur and content coach for entrepreneurs. He founded The Video Dept. in Las Vegas, hosts The Dept. podcast and helped Think Media grow to close to 3 million subscribers. He teaches business owners to grow a personal brand with video and turn content into customers.
Is his name spelled Omar Eltakrori or Omar El-Takrori?
Both. His company and podcast use Omar El-Takrori, with a hyphen; his YouTube channel and Instagram use Omar Eltakrori, with the handles @OmarEltakrori and omareltakrori. They are the same person, and either spelling finds his channels.
What is The Dept. podcast about?
The Dept. w/ Omar El-Takrori covers content, personal branding and building a business around what you know. It reached episode 137 on October 23, 2026, with guests such as Dan Martell, Sean Cannell, Daniel Priestley and Myron Golden.
What is The Video Dept.?
The Video Dept. is the company Omar El-Takrori founded. It presents the Content to Cash Challenge, runs The Video Dept. community on Skool, with more than 6,500 members, produces The Dept. podcast and offers the Content Mastery Inner Circle, a coaching program by application.
Where is The Video Dept. based?
In Las Vegas, Nevada, a few minutes west of the Strip.
How do I watch Omar's videos?
Search "Omar Eltakrori" on YouTube or go to the channel @OmarEltakrori, with more than 185,000 subscribers and more than 150 videos (checked October 28, 2026). His short videos are on Instagram, at omareltakrori.
What is the Content to Cash Challenge?
It is Omar El-Takrori's five-day live coaching event. The November edition runs November 9 to 13, 2026, from 10:00 AM to 12:00 PM PST, and covers message, content system, personal brand, monetization and production. The VIP ticket is $197 (checked October 28, 2026). See our full guide.
Is the Content to Cash Challenge legit?
Yes. It is run by The Video Dept., Omar El-Takrori's company in Las Vegas, which publishes its terms and privacy policy on its website. Omar has more than 185,000 YouTube subscribers and a podcast with 137 episodes, and the challenge has run several times since 2024. Our challenge guide has the details.
Ready for five days of live coaching with Omar?
See the dates in your time zone, the five-day agenda, what the VIP ticket includes and how to get ready for the Content to Cash Challenge.
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Sources
Follower counts, episode numbers, dates and the VIP price were checked on the official pages and channels on October 28, 2026, and they change over time.
- The Video Dept., official site: thevideodept.co
- The Video Dept., Content to Cash Challenge official ticket page (dates, agenda, VIP ticket, host bio), read October 28, 2026
- Omar El-Takrori, YouTube channel @OmarEltakrori (subscribers and videos checked October 28, 2026)
- Omar El-Takrori, Instagram omareltakrori (followers checked October 28, 2026)
- The Dept. w/ Omar El-Takrori, episode list and show description on RedCircle (episode 137, October 23, 2026)
- The Video Dept. community on Skool (members checked October 28, 2026)
Updated on October 28, 2026.
This is an independent profile. It is not the official website of Omar El-Takrori or The Video Dept., and it is not operated by, affiliated with or endorsed by Omar El-Takrori or The Video Dept. The product and company names mentioned are trademarks of their respective owners. We may earn a commission from purchases made through links on this page, at no extra cost to you. Prices, dates and offer details were checked on the official pages on October 28, 2026 and can change at any time: confirm them on the ticket page before you buy.
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