Live virtual event · July 27 to 31, 2026 · Free to attend
AI Secrets Challenge Review: Inside Russell Brunson's Free 5-Day AI Event
The AI Secrets Challenge is a free live virtual event from Russell Brunson and Todd Dickerson, the two co-founders of ClickFunnels. Across five days, about 90 minutes per day, they teach the system they use to run entire divisions of their software company with AI, and how the same playbook applies to building a one-person business. The next edition runs July 27 to 31, 2026 at 11 AM Pacific, and registration is free.
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TL;DR
The AI Secrets Challenge is a free five-day live virtual event hosted by Russell Brunson and Todd Dickerson, the co-founders of ClickFunnels. Sessions run about 90 minutes a day at 11 AM Pacific, Monday to Friday, with a new edition starting most Mondays (July 27 to 31, 2026). The five days cover building a one-person business with AI, from marketing systems to building your own software, taught from inside a company that is currently rebuilding its own operations with AI. Registration is free and no credit card is required.
- What
- Free five-day live virtual event
- Hosts
- Russell Brunson and Todd Dickerson, co-founders of ClickFunnels
- Dates
- July 27 to 31, 2026, recurring most weeks
- Time
- 11 AM Pacific, about 90 minutes per session
- Price
- Free, no credit card required
- Where
- Online, attend from anywhere
- Topic
- Building a one-person business with AI and funnels
Which one this is: the AI Secrets Challenge run by ClickFunnels and taught by its two co-founders, Russell Brunson and Todd Dickerson. Several unrelated events use similar AI Secrets or AI Summit names. Russell also runs a separate free event, the One Comma Club Challenge, which has a different focus and different dates.
What Is the AI Secrets Challenge?
The AI Secrets Challenge is a five-day online workshop streamed live, built around one core idea: the one-person company. Instead of teaching AI as a bag of tricks for writing faster emails, Russell and Todd show how they use AI to replace entire roles inside a real business, then hand you the same structure to follow.
The format is simple. One live session per day, Monday to Friday, each around 90 minutes, starting at 11 AM Pacific. You attend from anywhere with an internet connection. There is nothing to buy to get in the door: the event itself is free, and signing up takes about a minute.
The challenge runs in recurring live editions, so a new five-day round starts most Mondays. The dates you see on the registration page are always the next upcoming edition, which means you are never far from a start date.
What separates this from most AI trainings is the source. Most people teaching AI learned it from articles and courses. Russell and Todd are teaching from inside a company that is actively rebuilding itself with AI, division by division, and the challenge is a walkthrough of what that actually looks like in practice.
Who Are Russell Brunson and Todd Dickerson?
Russell Brunson co-founded ClickFunnels and grew it from zero to over a billion dollars in sales without taking outside capital. He wrote DotCom Secrets, Expert Secrets and Traffic Secrets, three of the most read books in direct response marketing, and he has spent two decades teaching entrepreneurs how to sell online. We cover his track record in detail in our Russell Brunson profile.
Todd Dickerson is the other co-founder, the architect behind the ClickFunnels platform that has processed over 12 billion dollars in sales for its users. For the last two years his job has been rebuilding ClickFunnels' internal operations with AI, replacing whole workflows one division at a time. That work is the raw material for this event.
The pairing matters. Russell brings the marketing and storytelling side, Todd brings the software and systems side, and the challenge alternates between the two so you see both halves of a working one-person operation.
What You Learn Across the Five Days
Each day has its own theme, and the sessions build on each other in sequence:
- Day 1: The Seven-Figure AI Shortcut. The one-person business opportunity, the four paths they teach for getting there, and a live AI software build.
- Day 2: The Billion Dollar Breakthrough. Turning what you know into software, plus their Dream 100 approach to traffic that does not depend on ad spend.
- Day 3: The One-Man Marketing Machine. Assembling a marketing system that runs itself, shown in a live demo.
- Day 4: The One-Person Software Machine. Building your own app with AI app builders, comparing tools live on screen.
- Day 5: Your AI Side Hustle. Five AI side hustle models and working app demos to close the week.
The through line is that you leave with a system, not a pile of prompts. Every day pairs a concept with a live build or demo, so you watch the thing get made instead of hearing it described.
What You Get When You Register
Registration is a name and an email. What it buys you, at no cost, is a seat at all five live sessions, which is where the substance of this event sits. Because the format is live, the sessions include the parts that do not survive a recording: the live builds, the tool comparisons run on screen, and the questions the audience raises in the moment.
- Five live sessions of about 90 minutes each, hosted by Russell Brunson and Todd Dickerson.
- Live software builds, including the Day 4 walkthrough comparing AI app builders on screen.
- The frameworks they use internally, such as the Four Paths structure on Day 1 and the Dream 100 traffic approach on Day 2.
- App demos on Day 5, showing finished versions of what gets built across the week.
There is no purchase required to attend and no credit card at signup. The practical cost is your calendar: five sessions at 11 AM Pacific.
Who the AI Secrets Challenge Is For
The event fits three kinds of people especially well. First, anyone who wants to start something online but does not want to hire a team or learn to code. Second, freelancers and creators who already sell their time and want AI to take over the operational load. Third, business owners who keep hearing about AI and want to see how an established company actually deploys it, straight from the people doing the deploying.
Who it is not built for
Scope matters as much as fit, so it is worth being clear about where this one does not aim. It is not a deep technical course: if you are a developer looking for architecture level material on building AI systems, the depth here sits at the business layer. It is not a passive library either, since the value concentrates in live sessions rather than a catalogue you work through whenever you like. And it is not a general AI literacy course. The angle is narrow on purpose: using AI to replace roles inside a business you run yourself.
A grounded note on expectations: getting started is simple, and the event is built for beginners, but like anything worth building, it pays back the work you put in. Five days of showing up live and applying each session is the entry price. The challenge gives you the system; the follow through is yours.
Is the AI Secrets Challenge Legit?
It is a real event, run by a real company, and the two people named as hosts are the two people who teach it. ClickFunnels was bootstrapped past a billion dollars in sales without outside investors, and the platform has processed over twelve billion dollars in sales for the businesses that use it. Russell Brunson and Todd Dickerson are its co-founders, not presenters hired to front a webinar.
The registration itself asks for a name and an email. There is no card at signup and no purchase required to attend any of the five sessions. The consent boxes for email and text messages are optional, and declining them does not affect your seat.
Worth setting expectations on what kind of event this is: a free challenge run by a software company is a marketing event, and the material leads toward the way that company works. That is the trade in plain terms. You get five sessions of material from the people who built the platform, and they get the chance to show you what they build with.
How the AI Secrets Challenge Compares
Russell Brunson currently fronts more than one free live event, and they are aimed at different starting points rather than competing with each other. Here is how this one sits next to the other two we cover:
| One Comma Club Challenge | AI Secrets ChallengeYou are here | Side Hustle Summit 2026 | |
|---|---|---|---|
| Hosts | Russell Brunson | Russell Brunson and Todd Dickerson | Iman Gadzhi and Russell Brunson |
| Built for | Someone who has not made a first online sale yet | Someone who wants AI running the operational side of a business | Someone weighing up which side hustle to start |
| Format | 5 live days, about 90 minutes each, plus a Day 0 pre party | 5 live days, about 90 minutes each | 5 live episodes, about an hour each |
| When | August 10 to 14, 2026, in recurring editions | Monday to Friday, new edition most weeks | September 6, 7, 8, 9 and 13, 2026 |
| Price | Free, optional paid upgrade for lifetime replays | Free, no credit card required | Free, registration opens August 10, 2026 |
| Focus | Getting a first sale using an offer and a funnel | Running a one-person company with AI, including building software | Building an AI-assisted digital product business |
Read across the "Built for" row and the choice usually makes itself. If you have never sold anything online, the One Comma Club Challenge starts further back. If you are weighing up which side hustle to start at all, the Side Hustle Summit is the wider survey. This one assumes you want AI doing operational work and goes straight at that.
What To Confirm When You Register
A few practical details are not spelled out on the registration page, so check them at signup rather than assuming either way:
- Replay access. The page does not state whether recordings are provided, or for how long, so plan around attending live.
- Session end times. Sessions are billed at about 90 minutes and the published end times vary by day, so leave a buffer in your calendar.
- What is offered at the end. Free challenges of this kind normally close with a paid program. Nothing is required to attend the five days, and you will see the details during the event.
- Communications. Signup includes optional consent for email, text and automated calls. It is optional, and declining does not affect your seat.
None of this changes what the free seat gets you. It just means you go in knowing which parts are confirmed and which you will learn on the day.
How To Join
- Open the registration page and enter your name and email. No card is requested.
- Confirm the session times against your own timezone. Sessions start at 11 AM Pacific, which is 2 PM Eastern and 7 PM in the UK.
- Block all five days in your calendar at once. The sessions build in sequence, so Day 4 assumes Day 2.
- Show up to Day 1 live if you can. The first session sets the framework the rest of the week hangs off.
Why Register Now
The next edition starts Monday, July 27, and the sessions are live, so this is one of those cases where timing genuinely matters: register early in the week and you catch the full five-day sequence from Day 1. The seat is free, the sessions are 90 minutes, and the people teaching built the platform the rest of the industry runs on.
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AI Secrets Challenge FAQ
What is the AI Secrets Challenge?
The AI Secrets Challenge is a free five-day live virtual event hosted by Russell Brunson and Todd Dickerson, the co-founders of ClickFunnels. Each day runs about 90 minutes and covers a different part of building a one-person business powered by AI, from marketing systems to building your own software with AI tools.
Is the AI Secrets Challenge free?
Yes. Registration is completely free and no credit card is required. You sign up with your name and email and attend the live sessions online from anywhere.
When does the AI Secrets Challenge start?
The challenge runs in recurring live editions, Monday to Friday, with a new edition starting most Mondays. Sessions start at 11 AM Pacific each day and run for roughly 90 minutes. The official registration page always shows the exact dates of the next edition.
Who teaches the AI Secrets Challenge?
Russell Brunson and Todd Dickerson teach it live. They co-founded ClickFunnels, bootstrapped it past a billion dollars in sales without outside investors, and their platform has processed over 12 billion dollars in sales for clients. Todd has spent the last two years rebuilding ClickFunnels' internal operations with AI, and that inside experience is what the challenge is built on.
Do I need technical skills to follow the AI Secrets Challenge?
No developer background is expected. The sessions are built around AI tools doing the heavy lifting, and Day 4 walks through building an app with AI app builders step by step. What matters most is showing up for the five sessions and applying what you learn.
Is the AI Secrets Challenge legit?
The event is run by ClickFunnels, a software company its founders bootstrapped past a billion dollars in sales without outside investors, and whose platform has processed over 12 billion dollars in sales for its users. Russell Brunson and Todd Dickerson are the two co-founders and both teach the sessions themselves. Registration is free and asks for a name and an email, with no payment details.
Do I need a ClickFunnels account to join the AI Secrets Challenge?
No. Registration for the challenge is separate from any ClickFunnels subscription and does not require you to be a customer. The sessions reference tools the hosts use, including AI app builders, but attending the five days does not depend on holding an account.
How is the AI Secrets Challenge different from the One Comma Club Challenge?
They start from different places. The One Comma Club Challenge is built for someone who has not made a first online sale and focuses on the offer and the funnel that produce one, hosted by Russell Brunson alone. The AI Secrets Challenge pairs him with Todd Dickerson and focuses on running a one-person company with AI, including building your own software. Both are free five-day live events of about 90 minutes a day.
This is an independent review. This site is not the official AI Secrets Challenge website and is not operated by or endorsed by Russell Brunson, Todd Dickerson or ClickFunnels. AI Secrets Challenge™ and ClickFunnels™ are trademarks of their respective owners. We may earn a commission from registrations made through links on this page, at no extra cost to you.
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