The Monetise Method
Iman Gadzhi's framework for building a personal brand and turning it into income. Here's what it covers, and how it shows up in the free Side Hustle Summit sessions.
TL;DR
Monetise is Iman Gadzhi's flagship education program, teaching how to build a personal brand and turn it into income. It covers niche and positioning, consistent content, audience growth, and monetisation through several channels at once: your own offers, affiliate partnerships, sponsorships and consulting. It costs $1,995 and is the paid program presented at Side Hustle Summit 2026. The summit itself is free, and the method is taught across Iman's four episodes.
- What
- Personal brand and monetisation program
- Creator
- Iman Gadzhi, co-owner of Whop and founder of IAG Media
- Price
- $1,995
- Covers
- Positioning, content, audience growth, multi-channel income
- Relationship to the summit
- The paid offer presented during the free event
- Free alternative
- The five Side Hustle Summit episodes, September 6 to 13, 2026
Which one this is: Monetise, the paid program created by Iman Gadzhi. It is not the same thing as Side Hustle Summit 2026: the summit is the free five-episode event, and Monetise is the $1,995 program presented during it. Attending the summit does not require buying Monetise.
The Method In One Paragraph
The Monetise method is built around a single premise: that a personal brand is a real business asset, and that attention, once earned, can be converted into income through several channels running at the same time rather than one. It is the framework Iman Gadzhi has used to build his own businesses, and the one he teaches to others.
The Core Pillars
- Positioning and niche. Choosing what you talk about and who you talk to, which is the decision that shapes everything after it.
- Content systems. Producing content consistently, at a quality that earns attention rather than getting scrolled past.
- Audience growth. Turning content into a following across platforms.
- Monetisation channels. Diversifying income through your own offers, affiliate marketing, brand sponsorships and consulting, rather than depending on one source.
- Tools and systems. The infrastructure that lets the first four pillars run without constant manual effort.
How It Connects To Side Hustle Summit 2026
Several of the concepts Iman Gadzhi teaches across his four live episodes at the summit draw directly from this framework, applied specifically to the AI-assisted digital product opportunity. If you want a deeper look at how those episodes are structured, see the full schedule.
Who This Framework Is Built For
It is aimed at people willing to be visible online and create content consistently, and who have or can build a skill, perspective or interest worth following. It assumes no prior audience and no prior experience, but it does assume a willingness to show up consistently over months rather than days.
Who It Is Not Built For
The requirements above are also the boundary. Monetise is built on being visible, so if you want an income stream that does not involve putting your face, voice or point of view in public, this framework works against that preference rather than around it.
It also assumes a longer horizon than some alternatives. Audience-led businesses compound: the first months produce the least and the work is front loaded. If your situation calls for the shortest possible path to a first transaction, a funnel-first approach like the One Comma Club Challenge starts from a different assumption and gets to a sale without an audience. Neither is better in the abstract. They suit different constraints.
The Price, And The Free Route
Monetise costs $1,995. It is the paid program presented during Side Hustle Summit 2026, which is how a free event with two hosts of this size funds itself.
Worth being clear about the alternative: the summit's five episodes are free and cover the same territory at a different depth, with Iman Gadzhi teaching four of them. Attending those and buying nothing is a complete outcome. The sensible order is to attend free first, see how the material lands for you, and treat the paid program as a decision you make afterwards with more information. Our pricing page sets out exactly what free admission covers.
Last updated: July 23, 2026.
The Monetise Method: Common Questions
What is the Monetise method?
The Monetise method is Iman Gadzhi's framework for building a personal brand and turning it into income. It covers choosing a niche and positioning, creating content consistently, growing an audience, and generating income through several channels at once, including your own offers, affiliate marketing, sponsorships and consulting.
Who created the Monetise method, and why?
Iman Gadzhi developed it after building his own audience and businesses from scratch, as a structured way to teach the same process to others: turning attention into a diversified income rather than relying on a single revenue stream.
Is the Monetise method taught at Side Hustle Summit 2026?
Elements of it are. Several of the concepts Iman Gadzhi teaches during the summit's live episodes, particularly around audience building and content, draw directly from this same body of work.
What topics does the Monetise method cover?
Five core areas: positioning and niche selection, content creation systems, audience growth across platforms, monetisation channels such as offers and affiliate marketing, and the tools that support all of it.
Do I need any experience to apply this framework?
No. It is built for people starting from zero, with an emphasis on choosing the right starting point before scaling up.
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