One Funnel Away Challenge Review 2026: What It Costs and What You Get

TL;DR

The One Funnel Away Challenge is ClickFunnels' guided program for building a first sales funnel, with daily missions, video training, an accountability coach, a private community and funnel templates. You pick the Expert track with Russell Brunson (information products) or the Ecom track with Trey Lewellen (physical products). Registration is free, but you need ClickFunnels: a 14-day trial that requires a card, then $97 a month. A one-time $47 traffic add-on is optional. The page calls it a 30-day challenge at about 60 minutes a day, backs it with a 30-day money-back guarantee, and says results are not guaranteed.

What it is: A guided challenge that builds your first sales funnel inside ClickFunnels
Joining: Free, with a 14-day ClickFunnels trial (card required)
After the trial: $97 a month for ClickFunnels (Launch plan) unless you cancel
Optional add-on: Fill Your Funnel traffic challenge, $47 one time
Tracks: Expert with Russell Brunson, Ecom with Trey Lewellen
Length: 30 days of missions (28), about 60 minutes a day; the FAQ says 10 days per track
Guarantee: 30 days: email support and they cancel your ClickFunnels membership
Results: Not guaranteed, per the official page

Which one this is: the One Funnel Away Challenge (OFA) run by ClickFunnels. It is a separate program from the One Comma Club Challenge, which is a free 5-day live event.

What Is the One Funnel Away Challenge?

It is a step-by-step program in which you build a real sales funnel while following along with daily missions. Russell Brunson, co-founder of ClickFunnels, leads the Expert track, and Trey Lewellen, an ecommerce operator he calls a friend, leads the Ecom track. The page describes it as built for beginners who know nothing about funnels, and open to veterans who want a refresher.

What you get, according to the official page: step-by-step video training with demonstrations, an accountability coach who checks your decisions, a private community of other participants, pre-built funnel templates, and the ClickFunnels software to build in. It sets the daily commitment at about 60 minutes.

How Much Does the One Funnel Away Challenge Cost?

The headline is "free", and that is accurate for the training itself. The catch the page states plainly in its own FAQ is the software: everything is free when you have a ClickFunnels account.

What	Cost
The challenge (training, coach, community)	Free with a ClickFunnels account
ClickFunnels trial	14 days free, card required
ClickFunnels after the trial	$97 a month (Launch plan), until you cancel
Optional Fill Your Funnel add-on	$47 one time, offered at checkout
If it is not for you	30-day guarantee: email support and they cancel your ClickFunnels membership

In practice, if you start the trial on day one and the challenge runs about a month, you will be charged $97 when the trial ends on day 14, so plan on $97 for the month and $144 if you add the traffic challenge. You can cancel in time to avoid the charge, but then you lose the software you are meant to be building in. For the full list of plans, see our ClickFunnels pricing guide.

A note on old prices: several popular reviews still describe this challenge as a purchase of about $100, because that is how an earlier version was sold. The current official page does not present it that way, so check the date of any review that quotes it.

Join The Challenge Free to join, ClickFunnels trial included

Free Challenge Needs ClickFunnels • 14-Day Trial, Card Required, Then $97/Month

Expert Track or Ecom Track: Which One Fits You?

	Expert track	Ecom track
Led by	Russell Brunson	Trey Lewellen
You sell	Knowledge: courses, coaching, digital products, a book	Physical products: gadgets, beauty, supplements, clothing, fitness gear
Funnel you build	A "one-to-many" funnel built around a webinar	A product funnel with a sales page, order form and upsell path
Weeks 2 and 3	Create your offer, then build and promote your webinar	Create and validate a product, then build the funnel and run Facebook ads
Best if	You already know something others would pay to learn	You want to find and sell a product people already buy

Both tracks share weeks one and four. You can do the two in sequence, which the page encourages, but that doubles the time.

What Do You Do Each Week of the One Funnel Away Challenge?

The mission list on the official page, for the Expert track:

Week 1, foundation: funnels versus websites, choosing your path, funnel hacking, offer hacking and building belief.
Week 2, create your offer: the Perfect Webinar framework, your course and membership area, and your offer slides.
Week 3, build your webinar: your order form, your first hook and story, the registration and thank-you pages, running Zoom webinars and promoting yours.
Week 4, traffic and audience: Traffic Secrets, short videos, paid advertising, Facebook content and the Dream 100 method, with webinar examples.

The Ecom track swaps weeks two and three for product work: one product, one offer, one traffic source; validating the product; the sales page; a pricing formula; the order form; the upsell path; order confirmation; and Facebook ads. Week four is the same traffic block.

If the webinar structure is new to you, our reviews of Expert Secrets and Perfect Webinar Secrets explain the framework that week two and three are built on.

How Long Is the One Funnel Away Challenge, 10 Days or 30?

The official page says both. The sales copy promises success "in just 30 days", the dashboard lists 28 missions over four weeks, and it asks for about 60 minutes a day. But its FAQ says the challenge for either track is 10 days, and 20 days minus weekends if you do both. The same page also quotes two different participant counts, more than 120,000 in the body and more than 150,000 in the FAQ.

We cannot tell which is current from the outside, and ClickFunnels has changed the format over time. The safe reading is a month-long program with a mission a day, and a shorter pace if you rush. Check the dashboard after you register, because the trial clock is running while you decide.

Who Is the One Funnel Away Challenge For, and Who Should Skip It?

A good fit if

You are a beginner with something to sell, or a coach, teacher or creator who wants a structured path to a first funnel.
You can give about an hour a day for a month and want accountability rather than a library to browse.
You are willing to pay for ClickFunnels, since the whole method is taught inside it.

Skip it, for now, if

You do not want a $97 monthly subscription, or you would forget to cancel it.
You prefer a platform other than ClickFunnels. The missions are tied to its editor and templates.
You cannot keep a daily rhythm. The program is built around a mission a day with a coach checking in, and it loses most of its point if you fall behind.
You want a guarantee of income. The page says results are not guaranteed, and so do we.

How Does It Compare With the Other Free Russell Brunson Programs?

	One Funnel Away	One Comma Club	AI Secrets
Format	Guided daily missions, coach and community	Free live event, 5 days	Free live event, 5 days
Time	About 60 minutes a day, up to a month	About 90 minutes a day for 5 days	About 90 minutes a day for 5 days
Needs ClickFunnels	Yes, $97 a month after a 14-day trial	No	No
You finish with	A funnel you built	A path toward a first $1,000 in sales	A plan for running a business with AI

The two live events are lighter and cost nothing to attend. One Funnel Away is the heavier commitment, in time and money, and the only one where you build and launch something.

One Funnel Away Challenge: Common Questions

What is the One Funnel Away Challenge?

It is a guided training program from ClickFunnels in which you build your first sales funnel by following daily missions, with video training, an accountability coach, a private community and ready-made funnel templates. You choose one of two tracks: Expert, with Russell Brunson, for selling information products and courses, or Ecom, with Trey Lewellen, for selling physical products.

Is the One Funnel Away Challenge free?

Registration is free, but the challenge runs inside ClickFunnels, so you start a 14-day ClickFunnels trial, which asks for a card, and after those 14 days the plan is $97 a month unless you cancel. There is also an optional one-time $47 add-on at checkout, a traffic challenge called Fill Your Funnel. So the realistic first-month cost is $97, plus $47 if you add the extra.

How long is the One Funnel Away Challenge?

The official page says both 30 days and 10 days. The sales copy and the mission dashboard describe a 30-day challenge of 28 missions across four weeks at about 60 minutes a day. Its FAQ says each track is 10 days, or 20 days minus weekends if you do both. Plan for the longer figure, and check the dashboard after you register.

Is there a money-back guarantee?

Yes, a 30-day one. The page says that if you participate, show up to the training and implement what you learn, and still do not feel you have a complete funnel and a solid grasp of the fundamentals, you can email support within 30 days and they will cancel your ClickFunnels membership. Its FAQ describes returning your initial investment. Read the conditions at checkout.

Do I need ClickFunnels to do the One Funnel Away Challenge?

Yes. The missions teach you to build inside ClickFunnels, and the page says you need its software for the challenge. You can start the 14-day trial from the challenge page, or use an account you already have. If you only want the ideas without the software, our DotCom Secrets and Expert Secrets reviews cover Russell Brunson's free books.

Which track should I pick, Expert or Ecom?

Pick Expert if you want to sell knowledge: a course, coaching, a digital product, built around a webinar. Pick Ecom if you want to sell physical products, which means researching and validating a product, building a sales page and running Facebook ads. The page says you can do both, one after the other.

Do people actually get results from it?

The page says it has helped more than 120,000 people, quoting 150,000 elsewhere on the same page, and that a large share earned a Two Comma Club Award. It also says results are not guaranteed. Those figures are the company's own and cannot be checked from outside, so judge the program by the missions and the cost, not by the headline numbers.

Why do older reviews say the challenge costs $100?

Because an earlier version was sold as a paid purchase of about that size, and many reviews were never updated. Today the official page shows free registration with a ClickFunnels trial, then $97 a month. If an article quotes a different price, check the date and the official page.

Is the One Funnel Away Challenge Worth It, in One Paragraph?

For a beginner who has something to sell and wants a guided month with a coach and a community, it offers a clear path and a 30-day guarantee. Count the real price, which is ClickFunnels at $97 a month after a 14-day trial that needs a card, plus $47 if you add the traffic challenge. Skip it if you will not use ClickFunnels, cannot give an hour a day, or want guaranteed results, which the page itself does not promise. If you only want the ideas, the two free live events and the books cost far less.

How this was assessed: this review is based on the official challenge page and its checkout terms, read in October 2026, plus the pages that currently rank for the search. It is not a report from inside the challenge, and it does not claim to be.

Explore More Of Russell Brunson's Offers

ClickFunnels pricing, free trial and the $99 offer: the software the challenge runs on, plan by plan.

One Comma Club Challenge: his free 5-day live event for people who have not made a first online sale.

AI Secrets Challenge: his free 5-day event on running a one-person business with AI.

DotCom Secrets and Expert Secrets: his two free books, the ideas behind the challenge for the cost of shipping.

Who is Russell Brunson? Our full profile, with every offer of his we cover.

About the author

Carlos D.

I have worked in affiliate marketing since 2020, mostly on global product launches: the coordinated releases where a program opens for a fixed window and partners drive registrations and sales. Across those launches I have generated more than $1 million in tracked sales as an affiliate.

That is the lens these reviews are written through. I read the official pages and partner terms before writing, I cover programs I am a partner for, and I say so in the footer of every page. More about how these reviews are made.

These were our results. Your results will vary based on a variety of factors, including your education, effort, and market factors. There is no guarantee you will make any money.

This is an independent review. This site is not the official One Funnel Away Challenge website and is not operated by or endorsed by Russell Brunson, Trey Lewellen or ClickFunnels. One Funnel Away™ and ClickFunnels™ are trademarks of their respective owners. We may earn a commission from sign-ups and purchases made through links on this page, at no extra cost to you. Prices and terms were checked on the official pages in October 2026 and can change at any time: confirm them at checkout.

One Funnel Away Challenge Review: What It Really Costs and What You Get