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Side by side, with prices · updated September 2026

GoHighLevel vs ClickFunnels: Which One Should You Pay For?

Choose HighLevel if you need a CRM with texting, calls, booking and automation, or you run an agency. Choose ClickFunnels if you mainly sell through funnels and email and want a simpler tool with a money-back guarantee. Both start at $97 a month; how the total adds up is very different, and that is what this page compares.

Disclosure: I earn a commission if you buy HighLevel through my links. I have no ClickFunnels link on this page, so read my conclusions knowing that, and check both. These comparisons are my own opinion, based on each company's public pages; I do not speak for HighLevel, and HighLevel has not reviewed them.

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TL;DR

HighLevel is an all-in-one CRM and marketing platform built for agencies: funnels, CRM, SMS and calls, calendars, workflows, reputation and payments, with unlimited contacts, from $97 a month plus usage. ClickFunnels is a funnel-first platform from Russell Brunson's company: funnels, websites, email, courses and e-commerce, from $97 a month ($81 yearly), with contacts, emails and workspaces capped by plan and a 30-day money-back guarantee. HighLevel wins on breadth, agency features and large lists; ClickFunnels on simplicity, funnel focus and refund protection.

Entry price: Both $97/month
Yearly entry: HighLevel $970 · ClickFunnels $81/month
Contacts: HighLevel unlimited · ClickFunnels 10K to 400K
Clients/workspaces: HighLevel 3 to unlimited · ClickFunnels 1 to 20
SMS and calls: HighLevel built-in phone system · ClickFunnels SMS inbox via your own Twilio or Bandwidth
Refund: HighLevel none · ClickFunnels 30 days
Best for: Agencies and local business · Creators and funnels

Which one this is: Prices from each company's pricing page in September 2026. ClickFunnels here means the current ClickFunnels platform, not the older "Classic" version.

How Do HighLevel and ClickFunnels Prices Compare?

Tier	HighLevel	ClickFunnels
Entry	Starter $97/month ($970/year), 3 sub-accounts, unlimited contacts	Launch $97/month ($81 yearly), 1 workspace, 10,000 contacts, 50,000 emails/month
Middle	Unlimited $297/month ($2,970/year), unlimited sub-accounts	Scale $197/month ($164 yearly), 5 workspaces, 75,000 contacts, 300,000 emails
Upper	Agency Pro $497/month ($4,970/year), SaaS Mode	Optimize $297/month ($248 yearly), 10 workspaces, 150,000 contacts, 750,000 emails
Top	Enterprise, custom	Dominate $5,997/year, 20 workspaces, 400,000 contacts, 1.2M emails
Usage fees	Email, SMS, calls, numbers, most AI	Email included within the plan cap
Trial	14 days, or 30 with bootcamp; card	14 days
Refund	None	30-day money-back guarantee

On paper the entry prices match. The difference is the model: HighLevel charges a flat plan with unlimited contacts and meters messaging; ClickFunnels bundles email but caps contacts, emails and workspaces, and asks you to move up a tier as you grow.

What Do GoHighLevel and ClickFunnels Really Cost for the Same Business?

A coach with 8,000 contacts sending 40,000 emails a month

ClickFunnels Launch covers it at $97, or $81 a month yearly. HighLevel Starter is $97 plus about $27 in email usage, around $124, or less on your own email provider. If the coach also wants SMS reminders and a booking calendar, HighLevel covers them with its own phone system; ClickFunnels can handle text conversations in its MessageHub inbox, but through a Twilio or Bandwidth account you set up and pay for separately. Edge: ClickFunnels on price, HighLevel on scope.

A business with 30,000 contacts

Over ClickFunnels Launch's 10,000 cap, so Scale at $197 ($164 yearly). HighLevel stays on Starter at $97 plus usage. Edge: HighLevel.

An agency with 8 clients

ClickFunnels needs Optimize at $297 for 10 workspaces, with contacts and emails shared under the plan's caps. HighLevel Unlimited at $297 gives unlimited sub-accounts, and each client's usage can be rebilled to them. Edge: HighLevel, which also adds CRM, texting and reputation tools the agency can sell.

Which Features Do GoHighLevel and ClickFunnels Include?

Feature	HighLevel	ClickFunnels
Funnel and page builder	Yes	Yes, its core strength
Websites and blog	Yes	Yes
Email marketing	Yes, metered	Yes, capped by plan
CRM and pipelines	Full CRM, multiple pipelines	Contacts and pipelines, simpler
Two-way SMS and calling	Built-in phone system, billed by usage	SMS inbox in MessageHub, through your own Twilio or Bandwidth account
Booking calendars	Built in, round robin, reminders	Check the current plan
Workflows and automation	Advanced	Yes
Courses and memberships	Yes	Yes
E-commerce, order bumps, upsells	Yes	Yes, very mature
Reviews and reputation	Built in	Not a core feature
AI answering chats and calls	AI Employee, paid	Check the current plan
Client sub-accounts, white label	Yes, core design	Workspaces, no white label

Feature names differ between the two, and both ship updates often. Treat this as the overall shape, and check the specific feature you depend on during a trial.

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Which Is Easier to Use, HighLevel or ClickFunnels?

ClickFunnels. It does fewer things, and its editor and templates are designed around one goal: getting a funnel live. A beginner can publish a working opt-in and sales page on the first day. HighLevel does much more, and users consistently mention a learning curve: on Capterra its ease-of-use score was 3.7 out of 5 in September 2026. HighLevel reduces that with snapshots, ready-made setups you import, and its live bootcamp on the 30-day trial. If you will only ever build funnels and send email, ClickFunnels' focus is an advantage, not a limitation.

Is GoHighLevel or ClickFunnels Better for Agencies?

HighLevel, clearly. It was designed for agencies from the start: an agency account holds client sub-accounts, snapshots copy a complete setup to a new client in minutes, usage can be rebilled to each client, the app can run under the agency's own brand, and Agency Pro adds SaaS Mode to sell it as your own software. ClickFunnels offers workspaces, capped by plan, without rebilling or white label. For agencies that sell lead follow-up, booking and reviews to local businesses, HighLevel's texting, calling and reputation tools are the product the client pays for.

Is ClickFunnels or GoHighLevel Better for Coaches and Course Sellers?

It depends on how you sell. If your business is funnels, webinars, email and a course, ClickFunnels is a natural fit, especially if you follow Russell Brunson's methods: the platform, his books and his events are built around the same playbook. See our guide to Russell Brunson and his offers and the review of DotCom Secrets. If you sell through calls, booking and follow-up by text, or need a real CRM, HighLevel covers more of the business in one place. Many coaches who book discovery calls end up on HighLevel for the calendar and SMS alone.

What About Refunds and Trials?

This is ClickFunnels' clearest advantage. It offers a 14-day trial and then a 30-day money-back guarantee. HighLevel offers a 14-day trial, or 30 days through its bootcamp page, but states that fees are non-refundable once charged, including usage. With HighLevel, the trial is your only safety net, so use it seriously and cancel before the end if it is not right. Details in our HighLevel free trial guide.

Can You Switch From ClickFunnels to HighLevel?

Export contacts from ClickFunnels as CSV and import them into HighLevel with tags.
Rebuild funnels in HighLevel's builder; pages do not transfer directly. Start with the highest-traffic funnel.
Recreate email sequences as HighLevel workflows, adding SMS steps where useful.
Move payment products and connect Stripe.
Point your domain to the new pages and keep ClickFunnels live until everything is tested.

Do the migration inside HighLevel's trial, and plan for it taking longer than the trial for a large account.

Can You Use HighLevel and ClickFunnels Together?

Yes, and some businesses do on purpose. A common setup keeps the funnels in ClickFunnels, where the team already knows the editor and the pages convert, and sends every new lead to HighLevel through a webhook or Zapier. HighLevel then handles what ClickFunnels does not: the text message a minute later, the booking calendar, the reminders, the pipeline and the review request after the sale. The cost is two subscriptions, from about $194 a month together, and one more integration to maintain. It makes sense during a migration, or when the funnels are too valuable to rebuild; for a new business, choosing one platform is simpler and cheaper.

GoHighLevel vs ClickFunnels: Common Questions

Is GoHighLevel better than ClickFunnels?

For agencies and businesses that need a CRM, texting, calling, booking and automation, HighLevel does more for the money. For creators and e-commerce sellers focused on funnels and email, ClickFunnels is simpler, has a 30-day money-back guarantee and no usage fees within its plan limits.

Is GoHighLevel cheaper than ClickFunnels?

Both start at $97 a month. HighLevel adds usage fees for email, SMS and calls but has unlimited contacts. ClickFunnels includes email up to a monthly cap and limits contacts by plan: 10,000 on Launch. For large lists or several clients, HighLevel is usually cheaper; for a small email-only business, ClickFunnels can be.

Can GoHighLevel replace ClickFunnels?

Yes for most uses. HighLevel has a funnel and website builder, order forms, upsells, courses and email. Some ClickFunnels users prefer its templates and funnel-focused editor, and ClickFunnels' ecosystem of funnel training is larger.

Which is better for agencies, HighLevel or ClickFunnels?

HighLevel. It was built for agencies: one account holds unlimited client sub-accounts on Unlimited, with snapshots, rebilling and white label. ClickFunnels limits workspaces by plan, from 1 on Launch to 20 on Dominate.

Does ClickFunnels have a refund policy?

ClickFunnels offers a 14-day free trial and a 30-day money-back guarantee. HighLevel offers a 14-day or 30-day trial but states that fees are non-refundable once charged.

Can I move from ClickFunnels to GoHighLevel?

Yes. Contacts export and import as CSV. Funnels have to be rebuilt in HighLevel's builder; there is no direct page import, so allow time for it, ideally within a trial.

GoHighLevel or ClickFunnels: The Verdict in One Paragraph

Pick HighLevel if you run an agency, need texting, calls and booking, have a large contact list or several businesses to manage: one flat price covers far more, as long as you accept usage fees, a learning curve and no refunds. Pick ClickFunnels if you sell mainly through funnels and email, want the simplest path to a live funnel, or value a 30-day money-back guarantee. If unsure, run HighLevel's 30-day trial with the bootcamp; the official HighLevel pricing page (paid link) lists the current plans. For other options, see HighLevel alternatives.

How this was assessed: this page is based on HighLevel's official pricing page, its help center articles on pricing and usage, its terms of service, public ratings on review platforms and app stores, and the pages that currently rank for these searches, all read in September 2026. ClickFunnels prices come from its official pricing page on the same date. It is not a report from inside a paid account, and it does not claim to be.

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About the author

Carlos D.

I have worked in affiliate marketing since 2020, mostly on global product launches: the coordinated releases where a program opens for a fixed window and partners drive registrations and sales. Across those launches I have generated more than $1 million in tracked sales as an affiliate.

That is the lens these reviews are written through. I read the official pages and partner terms before writing, I cover programs I am a partner for, and I say so at the top of every review. More about how these reviews are made.

These were our results. Your results will vary based on a variety of factors, including your education, effort, and market factors. There is no guarantee you will make any money.

I am an independent entity from HighLevel, and the opinions expressed here are my own. This site is not operated by, affiliated with or endorsed by HighLevel. HighLevel and GoHighLevel are trademarks of their owner. I may receive a commission for purchases made through the links on this page, at no extra cost to you. Prices, plans and trial terms were checked on HighLevel's official pages and help center in September 2026 and can change at any time: confirm them before you buy.